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Digital Marketing Course for Managers

Digital Marketing Course for Managers at IODED is a wonderful program where our students will be taught everything about Online Marketing and enhancing a Brand's Awareness. We also focus on the personality development for our learners and perhaps, this is the prominent reason why our students stand out extraordinarily wherever they work. We conduct several workshops, practice sessions and fun activities related to this course, apart from the classroom discourse.

strategy planning budgeting

Total Modules
17+ Modules

5/5
40+ Tools Taught

Course Duration
70 Hours

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Digital marketing academy in bangalore - IODED
Overview
Curriculum
How it works
Overview

What Will I Learn From This Course?

Digital Marketing Course for Managers at IODED focuses on teaching the responsibilities of Digital Marketing Managers and how they can reach millions of customers by advertising their Brands and Products. In this course, one can learn and develop all the skills required by a Manager who is handling the digital landscape of a company. Ranging from Search Engine Marketing to E-mail Marketing and Data Analysis to Viral Marketing, everything is taught in our classrooms. You will also be taught how to brainstorm Advertising Ideas and carry out successful Marketing Campaigns.

Who Should Take Up This Course?

Unarguably, this course can be chosen by every aspiring Digital Marketer, who wants to make it big in the field of Online Marketing. However, this course is specifically for those who are serving as Digital Marketing Managers and are looking forward to learning all the skills related to their job position. The course can also be taken up by those who desire to establish startups later in the future.

What Is The Outcome Of This Course?

The major outcome of learning this course is that you would be able to understand and develop all the skills related to Online Marketing. Hence, you would be capable of advertising your Company’s Brand or Products to millions of customers out on the internet. You will have an absolute understanding of Marketing Tools and Digital Platforms and you would be able to implement your marketing ideas perfectly. It wouldn’t be wrong to that if you take up Digital Marketing Course for Managers at IODED, you will become no less than an expert in your field.

What Resources Do I Need To Specialize This Course?

You would just need a laptop and a basic understanding of how to use it to access the internet. Other than this, you would also need to have basic Sales skills so that you could easily understand the fundamentals of this course.

What Are The Job Opportunities For An Advanced Digital Marketer?

Once you have completed this course, you will have in-depth knowledge about how to Market Brands, Products, and Ideas. Hence, you can easily have the following job positions in the future:

Creative Director

Channel Marketing Manager

Content Marketing Director

Global Marketing Manager

Content Head

Advertising Manager

Requirements

  • You must understand the basic English language.
  • Must have general knowledge about Online Business.
  • Must know how to use laptops, tablets and other electronic devices.
  • Interest in Digital Marketing.

Description

Digital Marketing Course for Managers at IODED is a wonderful program where our students will be taught everything about Online Marketing and enhancing a Brand’s Awareness. We also focus on the personality development of our learners and perhaps, this is the prominent reason why our students stand out extraordinarily wherever they work. We conduct several workshops, practice sessions and fun activities related to the course, apart from the classroom discourse.

Curriculum

This course is specifically for those who are serving as digital marketing managers and are looking forward to learning all the skills related to their job position. However, it can be chosen by every aspiring digital marketer. Following given is the syllabus of this course:

Content Marketing

Content marketing is an approach in which content about certain brand or product is promoted on different social media platforms and networking sites.

Influencer Marketing

This module deals with teaching the strategy of using influential people, such as movie stars and sportspersons, to advertise a brand or a product.

Viral Marketing

Viral marketing is all about promoting a brand just by sharing it on different social networking sites.

Special Blogging Class

Special classes in which everything related to blogging, ranging from the kind of content a blog must have to developing promotional strategies, are taught.

Special Youtube Class

This helps in optimizing Youtube content to get a good ranking on both YouTube as well as Google.

SMM

SMM (Social Media Marketing) refers to Using social media platforms, such as Facebook and Instagram, to advertise or a brand.

SEM

SEM stands for search engine marketing, which deals about promoting or advertising websites on search engine results pages.

Integrated Strategy And Planning

Helping students learn about strategizing their business ideas and planning them accordingly.

Drip Marketing Concept

This concept teaches how pre-written texts are automatically sent to customers over a period of time.

Online Customer Retention Techniques

All about different strategies to gain customers by building a loyal fan base.

WhatsApp & Business Marketing

Focuses on teaching how WhatsApp can be used for business marketing and how it helps in growing a brand.

Case Studies

Case studies are discussed to understand the merits and demerits of digital marketing.

E-mail Marketing Automation

Digital marketing tool that helps in sending automated e-mails to subscribers.

Google Analytics

Google Analytics is a digital marketing tool that helps in reporting website traffic and keeps a check on the success ratio of a brand or product.

Common Mistakes

Focus on teaching about mistakes that digital marketing managers often make, so that learners do not repeat them.

Reporting & Scheduling

Help students learn about reporting different analytics tools and how to auto-schedule them.

How it works

• Enquiry About The Course
• Know About The Faculty
• Registration
• Introductory Class
• Submitting The Fees
• Attending Regular Classes
• Introduction To Concepts
• Learn Digital Marketing Tools
• Instructor-led Practicals
• Practice With Mentor
• Discuss Case Studies
• Work On Assignments
• Review Of Assessments
• Strategizing Business Ideas
• Planning Their Implementation
• Run Live Campaigns
• Work On Live Projects
• Develop Soft Skills
• Attend Mock Interviews
• Intern At Reputed Companies

Course Features
Lectures7
Duration60H
Students45
CertificateYes
SkillBeginner

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