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Google Ads Specialization

Google Ads specialization course at IODED includes classroom lectures, Workshops, fun activities related to Digital Marketing and practice sessions with the mentor. Therefore, it can be said that if you sign up for Google Ads Specialization Course at IODED, you are bound to excel in it.

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Total Modules
15+ Modules

5.0
25+ Tools Taught

Course Duration
35 Hours

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Digital marketing academy in bangalore - IODED
Overview
Curriculum
How it works
Overview

What Will I Learn From Google Ads Specialization Course?

Google Ads Specialization Course is a training program in which you get to learn all about how the online platform of Google Ads is used for the Promotion of Brands and Products. It will give you an insight into how one can promote their website or an application by placing it on the Search Engine results page. In this course, you will also be taught in detail about PPC (Pay-Per-Click), and how one can earn money by displaying other Brands’ Ads on their Websites or Online Applications.

Who Should Opt For This Course?

Google Ads Specialization Course is for every aspiring Digital Marketer who desires to learn each and every aspect related to Online Marketing. However, it is preferred mostly by those who want to become an Advertising Analyst, Brand Consultant, Market Researcher or Advertising Account Executive in their career. The course can also be learned by those Businessmen who would want to grow their Online Business by promoting their Brands or Products.

What Is The Outcome Of Learning Google Ads Specialization Course?

The major outcome of learning this course is that you would be having detailed knowledge about Online Advertising, ranging from Paid Search to Ad Rank. By the end of the course, you would be completely aware of how the promotion of brands, products or contents is done on the Google search engine. You would also be able to learn how to earn money by promoting other businesses on your websites.

What Resources Do I Need To Start This Course?

Like other digital marketing courses, one needs to have a basic understanding of the internet and the English language to start Google Ads specialization course. You would also need to be well aware of the basic functions of laptops and other such electronic devices. And unarguably, you need to possess a great interest in the course. Other than this, whatever is needed, IODED will be at your service.

What Are The Job Opportunities In This Field?

Digital Marketing has a large scope, especially in today’s world, when everyone is running businesses online. Once you are done with Google Ads specialization course, you would be eligible to get the following job positions in the Marketing world:
• Advertising analyst.
• Market Researcher.
• Brand Consultant.
• Advertising Account Executive.
• Advertising Manager.
• Public relations specialist.
• And several others, such as promotion manager, product manager, media planner, etc...

Requirements

An individual who is keen to enroll for the Google Ads Specialization Course at IODED would be required to have the following:
• Should know how to access the internet.
• Must be keen to learn about Digital Marketing.
• Must know how to work on laptops.
• Should understand the basics of the English language.

Description

Google Ads specialization course at IODED includes classroom lectures, Workshops, fun activities related to Digital Marketing and practice sessions with the mentor. Therefore, it can be said that if you sign up for Google Ads Specialization Course at IODED, you are bound to excel in it.

Curriculum

Google Ads specialization course is those who want to become advertising analysts, brand consultants, market researchers or advertising account executives in their career. The course can also be chosen by those businessmen who want to grow their online business by promoting their brands or products. The syllabus of this course includes:

Introduction To Digital Marketing

Different concepts related to digital marketing are introduced to our students in order to help them understand the basics of the subject.

Keywords Research

Help students learn about the importance of keywords in digital marketing.

Keyword Planner

This tool helps in analyzing keywords that are most suitable for the website content.

Search Campaigns

Campaigns those are helpful in giving an online website a good rank on Google search network.

Display Campaigns

Campaigns those are helpful in giving an online website a good rank on Google display network.

Video Campaigns

Campaigns those are helpful in placing video ads in Youtube search results pages and other partner websites.

Shopping Campaigns

Campaigns those are responsible for giving shopping ads on Google and its partner websites.

Universal App Campaigns

Universal App campaigns helps in posting ads on Google Play store and its partner websites.

Conversion Set Up

Conversion set up refers to installing and learning about conversion code that is responsible for tracking the actions of online customers.

Remarketing

Remarketing is all about reaching out to targeted customers who have already visited your sites

Reporting And Scheduling

Help students learn about reporting different analytics tools and how to auto-schedule them.

Optimization

It is all about optimizing the website content to improve its efficiency so that it could get reflected at a higher rank in search engine results pages.

Bulk Actions

By using bulk actions, one can perform several tasks in one go. It is a very helpful tool in digital marketing.

Ads Editor

Ads editor is an application which helps in managing Google Ads campaigns.

Google Analytics

Google Analytics is a digital marketing tool that helps in reporting website traffic and keeps a check on the success ratio of a brand or product.

How it works

• Inquiry About The Course
• Know About The Faculty
• Registration
• Introductory class
• Submitting The Fees
• Attending Classes
• Introduction To Concepts
• Learn Digital Marketing Tools
• Instructor-led Practicals
• Practice With Mentor
• Discuss Case Studies
• Work On Assignments
• Review Of Assessments
• Strategizing Business Ideas
• Planning Their Implementation
• Run Live Campaigns
• Work On Live Projects
• Develop Soft Skills
• Attend Mock Interviews
• Intern At Reputed Companies
• Get Placed With A Good Annual Package

Course Features
Lectures7
Duration60H
Students45
CertificateYes
SkillBeginner

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