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Google Analytics Mastery Course

The Google Analytics mastery course at IODED is an amazing digital marketing training program that aims at teaching in detail about the concepts of web analytics and how it is greatly responsible for tracking the success ratio of a website. The course includes classroom lectures by our expert trainers, regular workshops and webinars and brainstorming sessions.

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Total Modules
15+ Modules

5/5
18+ Tools Taught

Course Duration
20 Hours

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Overview
Curriculum
How it works
Overview

What Will I Learn From This Course?

Google Analytics is all about analyzing website traffic to track the growth and popularity of an online business. This course focuses on teaching how Google Analytics works and why it is a significant software program to learn in digital marketing. You will also be taught about connecting the Google Analytics tool to an online website with the help of tracking code.

Who Should Take Up This Course?

Unarguably, this course is for everyone who wants to make a career in digital marketing. However, it is preferred mostly by those who are running their own businesses and want to track the traffic on their websites. This, eventually, helps them keep a check on the growth of their business.

What Is The Outcome Of This Course?

Once you are done with the course, you will have in-depth knowledge about the fundamentals of Google Analytics and its use in analyzing a website’s growth. From URL building to creating real-time reports, you will have a complete understanding of everything related to course and hence, you would be able to use Google Analytics perfectly.

What Resources Do I Need To Specialize This Course?

We, at IODED, take care of most of the resources that are needed in the specialization of the Google Analytics mastery course. You would just need to have a laptop and a basic understanding of the English language.

What Are The Job Opportunities For An Advanced Digital Marketer?

As digital marketing has become a huge industry today, there are a lot of job opportunities in its each and every field. Therefore, the Google Analytics mastery course also provides its students with several job opportunities.

The major amongst them include:

Web Analyst
Technical Team Leader
Data Analyst
Digital Marketing Analyst
Data Scientist
SEO Specialist
SEO Analyst

Requirements

The major requirements one needs to have to sign up for the Google Analytics course at IODED includes:
• Must have general knowledge about online business
• Must know how to use laptops, tablets and other electronic devices
• An interest in digital marketing

Description

The Google Analytics mastery course at IODED is an amazing digital marketing training program that aims at teaching in detail about the concepts of web analytics and how it is greatly responsible for tracking the success ratio of a website. The course includes classroom lectures by our expert trainers, regular workshops and webinars and brainstorming sessions.

Curriculum

Advanced digital marketing course focuses on teaching every major topic related to online marketing. This course helps our students gain in-depth knowledge about the subject. Following listed is the curriculum:

Introduction To Digital Marketing

Different concepts related to digital marketing are introduced to our students in order to help them understand the basics of the subject.

Keywords Research

Help students learn about the importance of keywords in digital marketing.

Website Planning & WordPress

Training related to building a WordPress website is given

SEM

SEM stands for search engine marketing, which deals about promoting or advertising websites on search engine results pages.

SEO

SEO stands for search engine optimization. It deals about optimizing website content to get a good internet ranking.

E-commerce SEO and E-commerce Marketing

This chapter teaches how to increase website traffic by creating brand awareness.

Google Play Store Optimization

It is about optimizing Google Play application’s description to get a good ranking in the search results pages.

SMM

SMM (Social Media Marketing) refers to Using social media platforms, such as Facebook and Instagram, to advertise or a brand.

Google Analytics

Google Analytics is a digital marketing tool that helps in reporting website traffic and keeps a check on the success ratio of a brand or product.

E-mail Marketing Automation

Digital marketing tool that helps in sending automated e-mails to subscribers.

Affiliate Marketing

The performance-based marketing where an affiliate earns rewards by promoting other’s business.

Google AdSense

It is a program that helps website owners to run advertisements on their websites and applications to earn money.

WhatsApp Business & Marketing

Focuses on teaching how WhatsApp can be used for business marketing and how it helps in growing a brand.

ORM

Learn the technique of ORM (Object-relational Mapping) and its programming tools, such as Hibernate.

Integrated Strategy And Planning

Helping students learn about strategizing their business ideas and planning them accordingly.

Drip Marketing Concept

This concept teaches how pre-written texts are automatically sent to customers over a period of time.

Online Customer Retention Techniques

All about different strategies to gain customers by building a loyal fan base.

Resume Preparation

How a perfect resume with zero mistakes is prepared.

Soft Skills And Interview

Teach skills related to leadership, management and teamwork and conduct mock interviews.

Live Campaigns

Students are encouraged to run live campaigns and understand how digital marketing works in real life.

Case Studies

Case studies are discussed to understand the merits and demerits of digital marketing.

Competitor Analysis

Analyzing the growth and popularity of competitors and strategizing plans accordingly.

How it works

• Enquiry About The Course
• Know About The Faculty
• Registration
• Introductory class
• Submitting The Fees
• Attending Classes
• Introduction To Concepts
• Learn Digital Marketing Tools
• Instructor-led Practicals
• Practice With Mentor
• Discuss Case Studies
• Work On Assignments
• Review Of Assessments
• Strategizing Business Ideas
• Planning Their Implementation
• Run Live Campaigns
• Work On Live Projects
• Develop Soft Skills
• Attend Mock Interviews
• Intern At Reputed Companies
• Get Placed With A Good Annual Package

Course Features
Lectures7
Duration60H
Students45
CertificateYes
SkillBeginner

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