Believe it or not, the digital marketing world is changing rapidly. With the sudden increase in the growth of the industry, automation has come into being. The day when most of the departments will be handled by robots is not far away.
Well, it may be true or may not be. The time will be the witness. But, as of now, it is absolutely true that the day has certainly come when the digital marketing industry needs artificial intelligence.
If you are into technology, then you must have some idea about Artificial Intelligence. If not, then you must read the following blog. It focuses on telling the importance of Artificial Intelligence.
Here, we are going to also talk about the rise of AI and how it is going to change the digital marketing industry. So, let’s move ahead!
What Is Artificial Intelligence?
Artificial Intelligence (AI) or automation refers to the intelligence exhibited by machines. It is a significant chapter of computer science that deals with the importance of intelligent machines which work or act almost like humans.
In short, it refers to robots. Today, big data is the reason for the use of artificial intelligence. The way the digital world is expanding, it is not possible for humans to keep an account of everything.
It is extremely difficult to handle several activities at once. And this is where artificial intelligence captures the landscape and shows its significance. But, how would it change the digital marketing industry and affect marketing careers?
Well, let’s read on to find out about it.
The History Of Artificial Intelligence And Its Growth
In the modern world, artificial intelligence has its history dating back to the late 20th century. 1965 is the year when the field of AI research was formed.
Since then, the progress in technology has helped it grow bigger and stronger. With several groundbreaking inventions, its popularity increased. Today, there is a need for artificial intelligence in each and every field.
After all, most of the businesses, in today’s digital era, are running on the wheels of the internet. Now, let’s move on and learn about how AI is going to affect the digital marketing career.
Ways AI Is Going To Affect The Digital Marketing Career
Following given are the major ways AI is going to affect the digital marketing career.
- Advent of Chatbots
There was a time when humans were responsible for providing helping services to customers. Be it regarding product issues or complaint registration, humans were there to solve queries.
But, the scenario is completely different today. With the advent of chatbots, the system of helping services has changed in numerous fields. Today, there are robots with whom you can chat. They can help you resolve your problems.
So, this is how artificial intelligence is replacing humans.
- Helps In Content Creation
Unarguably, the field of content creation will always belong to humans. It is because machines can never be as creative as the human brain can be. It is not possible for programmed systems to think out-of-the-box.
However, it is certainly possible for them to create content that has a set pattern. This is where automation steers the wheel. And this is how artificial intelligence is stepping into the world of content creation.
- Web Designing
Another field where artificial intelligence (AI) can be seen! Gone are the days where humans were solely responsible for designing websites. Today, one can get it done with the help of programmed applications at a cheaper rate.
But, the fact that humans are also needed to provide information about the website cannot be ignored.
The artificial intelligence has also changed the way online searches are performed. With the arrival of amazing inventions like Amazon Echo, it has become easy to search online.
Today, there is no need to use your hand. You just need to say a voice command, and voila, your search is done.
A Few More Significant Ways
- Internet Advertising
Nobody can deny that advertising has come a long way since its inception. Online advertising has replaced traditional marketing in almost every field.
Today, programmed applications help you automate the optimization of your ads. With the help of their algorithms, they detect potential customers and promote your ads to them.
In short, they help you reach the target audience. Hence, it would be perfect to say that artificial intelligence has completely transformed the advertising industry.
- E-mail marketing
E-mail marketing is also getting personalized with the help of artificial intelligence. Today, machine learning helps you learn the right time or the right day to contact your audience.
You need not assign this work to a human brain anymore. Machine learning can also help your brand reach out to the right audience by getting information about them.
So, don’t you think artificial intelligence has an edge over human brains here?
- Low Cost
Another reason why artificial intelligence is replacing human brains is that automation is a cheaper affair. And moreover, automation helps in providing accurate results.
On the other hand, a human brain can never be as accurate as a programmed system. And nobody would spend a huge sum when the work can be done cheaply.
So, these were the major reasons describing why artificial intelligence is going strong. Undoubtedly, it is going to change the course of the digital marketing world. But, the fact that the machines are not trustworthy entities cannot be debunked.
Ultimately, it is the human race only that proves to be helpful when machines stop working. Isn’t it? That’s why you must not get worried about the future of digital marketing. It is better to go with the flow.
We hope the blog had given an insight into how artificial intelligence is replacing humans. If there is something we had missed out on, then feel free to add it.
You can also write to us if you are looking for advice related to digital marketing. You are welcome to post in the comment section.