marketing automation tools IODED

20 Marketing Automation Tools You Must Use

Before we learn about different marketing automation tools, let’s understand what marketing automation is. Let’s understand why it is so important in the digital marketing industry.

Marketing automation is all about the software platforms which are used by marketing departments in order to automate marketing tasks and other related activities.

It is very helpful in the analysis of marketing campaigns and lead management. It also provides assistance when it comes to lead scoring and customer data organization.

That’s why it has become a significant part of the digital marketing world. The major goal of marketing automation is to accelerate sales and other marketing activities. It is all about building trust with customers.

As of 2019, marketing automation has become a popular trend. Following given are the top 20 marketing automation tools you must use.

If you are looking forward to expanding your online business, then you must know about these tools.


  • Oracle Eloqua

Offered by Oracle, Eloqua is a service platform and is known for providing help to B2B companies. It helps in the deliverance of personalized campaigns across different channels.

With the help of Eloqua, you can send advertisements to mobile devices, search results pages, videos, etc.



If you would love to automate your emails and see the data in real time, then is a perfect tool to go with. It helps in sending personalized messages to targeted customers.

You can review your data and keep a track on the success of your campaigns.


  • Jumplead

Jumplead is a perfect tool for those who are really looking forward to converting their visitors into customers.

As clear from the name itself, it helps in generating leads and eventually, in growing your business. It also helps in lead messaging, marketing CRM, integrations and connecting with leads.


  • Constant Contact

Constant Contact is e-mail marketing software that helps in sending personalized texts to customers. For awareness, conversion, retention and acquisition, it is a perfect marketing tool.

Hence, it is very helpful in driving sales. You can customize an email template and also track your marketing results.


  • Pardot

Another B2B marketing automation tool, Pardot helps in increasing revenue and marketing effectiveness. That’s why it is preferred by most of the businesses in the market. It also helps you generate leads and know them.


  • HubSpot

One of the most popular marketing automation tools in the market, HubSpot is used by thousands of businesses. As it helps in managing your pipelines and generating leads, it is a must-have tool.

If you are into content marketing, then HubSpot is a perfect platform for the growth of your business.


  • Marketo

Marketo, an Adobe company, helps in managing leads as well as end-to-end customer experiences. That’s why it has been successful in building brands and driving revenues. Today, Marketo is one of the preferred marketing automation tools.


  • AdRoll

AdRoll is a perfect platform for boosting sales and attracting visitors. It helps in converting visitors into consumers by display advertising, email marketing and social marketing.

In Short, AdRoll helps in retargeting customers through reengagement. It offers a 2-week free trial without any contract.

act-on marketing automation tools IODED

  • Act-on

A lead generation platform, Act-on is popular marketing automation software and helps in converting leads faster.

Be it regarding inbound or outbound or integrations or sales productivity, Act-on seriously acts on everything. It aims at empowering tomorrow’s marketers.


  • Bizible

Another revenue planning software that is preferred by hundreds of businesses, Bizible, by Marketo, is a part of Adobe. It helps in getting sales as well as marketing metrics by using multichannel tracking feature. It has a lot of features which assist in integrations.


  • Infusionsoft

Looking forward to delivering the best results and organising your business? If yes, then Infusionsoft will certainly interest you. It helps in managing clients as well as leads.

As it saves a lot of time and increases sales, it makes for an amazing tool for every marketer.


  • LeadSquared

LeadSquared is a customer-relationship management tool and is extremely helpful in organizing your lead capture. It also helps in lead management and sales management & analytics.

If you are running an online business, then you can consider using LeadSquared to drive sales.


  • Bremy

Founded in the year 2000, Bremy is a product of Solution Dynamics and is known for providing online publishing services. It is faster, easier and affordable.

This is the reason behind its popularity amongst thousands of entrepreneurs and marketers.


  • BuzzPortal

As BuzzPortal aims at enhancing customer flow communications, it is a perfect platform for driving sales. Being a marketing automation tool, it helps in generating leads and nurturing them.

If you want your business to grow within a minimal timeframe, then this is the tool you need.


  • Salesfusion

Be it regarding driving revenue, empowering marketers or streamlining leads, Salesfusion is a sure-shot winner. You can also attract and capture leads with its help.


  • Genoo

Genoo is an extremely helpful marketing automation platform for you if you want to increase the success rate of your business. It is extremely helpful for small as well as midsize businesses.

The services it provides include website development, email strategy and content strategy.


  • BuzzBuilder

Do you want to build your brand, generate leads and carry out successful email campaigns? BuzzBuilder is in the market to provide solutions and automate sales. If you are an entrepreneur, then you must use this tool.


  • iContact

iContact is a perfect platform for sending customized emails to your customers and getting in touch with them. It is very helpful in converting visitors into leads and eventually, into customers.


  • MailChimp

MailChimp is an effective email tool and makes for a perfect marketing automation platform. It is where you can guarantee the success of your business by contacting customers and driving revenue.


  • GreenRope

A powerful customer-relationship management platform, GreenRope is a perfect tool for businesses looking for marketing automation. Since its establishment, it has built several brands.

So, these were the major marketing automation tools which are preferably used by most of the businesses. We hope this blog had provided you with the information you were looking for.

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