The optimization of a page has big role to play in its traffic. There are certain parameters that need proper orientation in order to keep it in vogue and the traffic coming in. So before proceeding further, let’s try to understand what On-Page Ranking Factors are for SEO.
On-Page Ranking Factors can have a huge impact on your page’s ability to rank if optimized properly. There are multiple ways by the aid of which a page can be made as effective as possible and subsequently, increase the traffic towards it, depending upon the relevancy of users’ search queries.
Some of the prominent factors that affect search engine rankings are as follows:
Quality of Content – EAT, YMYL & Likability
In the SEO circles the quality of the web page is gauged by an acronym EAT i.e. Expertise, Authoritativeness & Trustworthiness.
Expertise can be determined by the credentials of the author of the main content & how accessible is that information.
Authoritativeness refersto the authority of the main content, the author & the website.
Trust worthiness denotes that the author, main content & the website is trustworthy & true to their description.
The relevancy and the pertinence of the content of a page have a lot to do with the outcome and the ranking of a search result. This is that serves the main purpose and the goal of the page. Content of the page has a significant role to play as far as ranking factors for SEO are concerned. It is what the user wants to know about and therefore, is of extreme importance. It must meet the needs of the user and lay a good impression on the viewer. Not to mention that the relevancy of the content is what determines its efficacy. The pre-requisites must be kept into consideration so that the user gets exactly what he is looking for. This is what is referred to as ‘Good Content’.
The content that a person is looking for could be of any format say, an Image, audio, or a text file and it needs to be ensured that most of it must be encapsulated in the piece to avoid any loopholes. Any popular web-page can be seen covering up most of these domains to rank up its position and order. Portals like Google& Wikipedia are some of the prominent examples where the organized and coherent content can be found.
YMYLis an acronym that stands for Your Money, Your Life, which means that the content that pertains to your livelihood, health or life undergoes minute scrutiny by Google just because the possible impact of such content can be life changing. So it is imperative to ensure thoroughly researched articles on these topics.
SEOs have specific requirements in order to keep the links kicking on the top positions based on the traffic coming in. From this notion, it can be said that Good Content is linkable. Evidently there’s no apparent difference between Good Content and Bad Content on the internet simply because if the users cannot link to it, it is highly unlikely that the search engines will rank it. Pertinently, that would draw less users and traffic. A prime example of it can be AJAX-Powered image slide shows which contain content only accessible after logging in and cannot be reproduced or shared for that matter. This sort of content is certainly a bad content fora user who needs to replicate or reproduce such data. In other words, the content for him is not linkable.
Format Content around Keyword
The keyword plays a key role (pun intended) in the SEO game. The idea is that the user query serves as center of attention around which we should format our content, following demand & supply notions. Although the use of keywords is all good & dandy but there is a limit to which you can use it in a given content. There are 3 parameters through which you can find the right balance of keyword:
Ideally a keyword should be used anywhere around 1-2% of the words in an article.
Organic usage of keyword
The best use of keywords is when they are not embedded into an article to look like a spam, rather when they flow naturally in an organic order.
LSI or Latent Semantic Indexing is a scheme that uses the relevant keywords surrounding a particular keyword.
Create Comprehensive Content
Content in & of itself shall serve one fundamental purpose, & that is to solve the users’ queries related to the article in a way that they shouldn’t feel that there are some loose ends in the description given in the article & hence go out to look for some other article to get better comprehension.
It has been known that Google rewards page which carry comprehensive content, so that the audience is engaged & they get clarity on the topic.
Make URLs search friendly
URL, as we know, is the address of the resource which can be a specific webpage or a file, on the internet. It is as well known as web address when it is used with http. URL is a particular character string that is used to access data from the World Wide Web. That being said, the information of the history of a particular website is very evident in the URL lines and hierarchy. For example,
The history of the accessed data is pretty clear in the URL and the hierarchy in which it was accessed is pretty lucid as well. This can turn out to be pretty handy when it comes to determining relevancy of a given web page by the search engine. By knowing that, it becomes marginally easier task for the search engines to ascertain which part of the search results, this category should fall into.
This, however, being a good example for URL structure; there are bad structures as well which makes the very structure and design of URL pretty complex with numbers and characters. For example,
As it is pretty evident from this URL, it does not reflect the sequence and hierarchy of the information of the page/website. While the first credentials can be recognized, the rest of the title ‘28786yy0’ precarious. This complexity makes the recognition of the history and information pretty vague in terms of SEO. Ergo, making it hard for the search results to rank it or position it in the series of results.
URL structure, is therefore of utmost importance simply because the search engine’s comprehension and to understand its preferred allocation marginally depends on it. Not that it does not have other ways to do it but it certainly adds to the ease of the task. This fundamental differentiation among these structures affects the incoming traffic on a particular web page to a great deal because more people find the relevancy in the keywords or phrases they are looking for, more likely they are to click and visit those pages. Therefore, the importance of URL in terms of On-Page Ranking is not something that one can ignore.
Optimize The HTML Tags
Use keywords in the following tags for better position in SERP, hence increasing the oncoming flow of the traffic through organic searches.
Following are some of the tags, that can be optimized for better Crawler/Bot Accessibility in a search engine:
Meta Tags or component/elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta component/elements with different attributes can be used on the same page. Meta elements/feature can be used to specify page description, keywords and any other metadata not provided through the other head attributes and
Elements. ( https://en.wikipedia.org/wiki/Meta_element )
Meta tags help web crawlers identify relevant keywords, so keywords should be used in meta description as well.
Title tags are an HTML element used to write the title of a webpage. Title tag is seen above the site URL on the Tab section on a page. Moreover, the title is visible to search engine users when they do a relevant query.
Title is what attracts the user to channelize his interest into a proper link and web-page. In technical terms, a Title Tag is an HTML element that specifies the title of a web page. In a way, the title tag of a web page conveys the brief idea of what the page actually entails and contains. It is pertinent to mention here that Title tags pave the way for the results that are displayed on Search Engine Result Pages (SERPs) as the clickable headline for a given result. These are the headlines where a user lands on the desired content. The most satisfactory results providing the most desired content for the user would qualify as good content for him.
Therefore, it becomes important to incorporate the targeted keyword in the Title, especially the first words of the Title.
H1 Tags are used to denote the main headline of the content. It plays a crucial role in identifying the targeted keywords among the browsing users, so it’s always better to include the keywords in your H1 tags.
H2 Tags are mostly used for sub-headings. It helps if the semantic keywords are used, if the targeted keyword is not feasible.
Boost Page Speed
Page speed means how fast or slow a page loads with all of its content. This is highly important in engaging the users. The slower web pages often lead to jumping off from the sites, thereby affecting usability of the page.
Following tools can identify your page speed:
After determining your current speed, you can use the following ways to enhance the speed:
- Use compression.
- Minimize Redirects
- Better server response time.
- Use a content distribution network.
- Leverage Browser Caching
- Optimize Plugins & Images
- Use GZIP Compression
- Eliminate Ads
Create Responsive Web Designs
Google ranks responsive websites much higher than non-responsive websites, simply because most of the traffic comes by means of hand-held devices. It also signifies stronger coding, optimized Design & proper engagement. Bootstrap Framework is a good choice for frontend development to achieve responsive websites.
In addition, the following schemes can be utilized:
- Add responsive meta tags.
- Make Media responsive
- Optimize the Media
- Create content format feasible for all devices.
Unlike this pattern, a poorly optimized webpage will always have a quick downfall. Poor nomenclature, detailing and description, Header and footer, URL, etc. all sums up to poor incoming traffic and bad results. As important as these parameters are, the very engagement of the content in itself speaks volumes about the success of the webpage. The content, if at all fails to meet the required fields, will eventually collapse no matter what.
The ranking takes place keeping various parameters into consideration and gradually this ranking and positioning of clickable links and results decides the fate and success factor of the webpages.
Feel free to add any points that we couldn’t identify & let us know how the above points helped you in your quest towards better ranking on the search engine!